Nikon S30 I AM The Limitless Kids Camera!

I AM Family-Proof

Nikon Australia has amazed again with the Introduction of the new Coolpix S30 which has hit our store and is ready to buy, we had one customer purchase 2, one for each child.

It has large buttons, intuitive controls and is so easy my 20 month old son can take photos with it!

10.1 Megapixels | Shock, dirt and water resistant | 720p HD video| 4x Zoom

These are ready to purchase at Macarthur Camera House so shoot us an email!

The COOLPIX S30 has a symmetrical design with buttons placed and sized to make it really simple for kids and adults alike to use. The lens is positioned in the middle of the camera, which lets kids hold the camera without their hands getting in the way, such an awesome idea. The large LCD monitor gives you a clear, easy to understand view of the cameras functions and the camera goes from power-up to still image or movie shooting mode with dedicated buttons.

• Making your photos fun to view and share. The built-in album-making feature of the COOLPIX S30 lets you create scrapbooks for quick access to your favourite pictures. And you can create original slide shows with animated effects and music to enjoy with friends or family. You can even add two voice messages to each picture and share them with a friend or loved one.
• HD movies and easy auto mode Capture all the fun and colour wherever you go, the COOLPIX S30 lets you record 720p HD movies that you can watch using the HDMI output on your TV.
• Power anywhere, you run off AA batteries so you can be ready to shoot at anytime. 240 shots when using alkaline batteries, Based on Camera and Imaging Products Association (CIPA) standards for measuring the life of camera batteries.

Product Launches - AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR

AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR

The world's first interchangeable zoom lens for D-SLR cameras with the world's highest 16.7x zoom ratio

June 14, 2012

TOKYO - Nikon Corporation is pleased to announce the release of the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR, the world's first interchangeable zoom lens for D-SLR cameras to offer the world's highest zoom ratio* of 16.7x, compatible with the DX format.

*Among interchangeable lenses for D-SLR cameras (As of June 14, 2012)

AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR

The AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR is a high-power zoom lens with a focal length of 18-300 mm and a zoom ratio of 16.7x, allowing a wide variety of shots from wide-angle to super telephoto with just one lens. The AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR joins the AF-S DX NIKKOR 18-200mm f/3.5-5.6G ED VR II and the AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR to enhance the high-power zoom lens lineup. In addition to achieving a maximum reproduction ratio of 1:3.2x and the f/5.6 maximum aperture at the maximum telephoto position, it also has built-in vibration reduction (VR II), offering camera shake compensation equivalent to a shutter speed increase of approximately four steps to effectively reduce camera shake for easy telephoto shooting. By incorporating ED and aspherical lens elements, the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR offers superior optical performance through an optical system optimized for D-SLR cameras.

Nikon has long had the support of professional, advanced amateur and entry-level photographers for its consistent development of innovative products that respond to the demands of customers and are equipped with the optical technologies Nikon has spent years cultivating as a manufacturer of optical devices. Nikon intends to continue to expand and strengthen the NIKKOR lineup as well as improve customer convenience with the steady release of new, high-performance lenses that offer advanced functions.

AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR Primary Features

• A high-power zoom lens with a focal length of 18-300 mm (angle of view equivalent to that of 27-450mm lens in 35-mm [135] format) and the world's highest 16.7x zoom ratio
• Maximum reproduction ratio: 1:3.2x
• Vibration reduction (VR II) offering camera shake compensation equivalent to a shutter speed increase of approximately four steps
• Achieves the f/5.6 maximum aperture at the maximum telephoto position
• Equipped with a Silent Wave Motor (SWM) for extremely quiet autofocusing
• Equipped with two focus modes, M/A and M
• The optical system with ED and aspherical lens elements optimal for D-SLR cameras enables sharp rendering and superior optical performance

The information is current as of the date of publication. It is subject to change without notice.June 2012

Sony NEX-F3 Camera Press Release

Sony launches NEX-F3 camera with 180° tilt LCD screen for easy self portraits

• APS-C size 16.1 megapixel Exmor™ APS HD CMOS sensor
• Auto Portrait Framing for easy, top-quality portraits
• 180° tilting LCD screen for self-portraits
• Built-in flash for low-light shooting

Sony Australia today launched the latest Compact System Camera, the NEX-F3, packing DSLR- features into a small compact body and price, making it refreshingly accessible for all photographers. The NEX-F3 will allow users to enjoy the creative world of high-quality imaging with interchangeable lenses without the bulk and size of a Digital SLR camera.

 

The compact sized NEX-F3 features the same space-saving mirrorless design as other cameras in the E-mount family. Far bigger than sensors found in point-and-shoot compacts, the 16.1 effective megapixel Exmor™ APS HD CMOS sensor captures more light for flawless, low-noise stills and crisply detailed Full HD video (50i/25p). Just like traditional DSLR cameras, it’s easy to create beautiful defocus effects with your subject focused sharply against a smoothly blurred background.
The NEX-F3 helps novice photographers craft top-quality portraits with ease. Auto Portrait Framing identifies your subject, trimming the scene to create beautifully composed, high resolution portrait photos.

Self-portraits are simple with a quick 180° flip of the LCD you can press the shutter button, or let Smile Shutter take the picture for you automatically with the three second timer.
Shooting options in dim light or indoors are broadened with the addition of a built-in flash. As introduced on the acclaimed NEX-7, this handy pop-up flash lets you brighten up portraits and other shots without the need to carry an additional flash accessory.
Getting close to the subject used to mean packing a more powerful lens but now you can enjoy high-quality close-ups with Clear Image Zoom which doubles effective magnification of the lens. Unique to Sony, By Pixel Super Resolution Technology maintains superb image detail, tones and textures. Ideal for travel and everyday shooting, it’s a great way to boost your maximum focal length without carrying extra hardware.
For beginners, the NEX-F3 takes the guesswork out of choosing the right camera function with the Superior Auto mode recognising a wide range of scenes and subjects and adjusting the settings with the skill of a seasoned photographer.
From the cameras premium feel, enhanced by a high-quality handgrip, to the battery boost of 18 per cent to 470 shots from a single charge and easy charging via USB, the NEX-F3 is a must have choice for photographers wanting to step up from their point-and-shoot compact.
SEL18200LE E18-200mm F3.5-6.3 telephoto zoom lens
An ideal travel partner for not just the NEX-F3 but the entire Sony E-mount family, the new SEL18200LE E18-200mm F3.5-6.3 OSS LE offers a powerful 11x zoom range and superb resolution in an easy to carry lens. Smaller and 12 per cent lighter than its predecessor the SEL18200, the new E-mount lens features Optical SteadyShot, to compensate for the effects of hand-shake. Direct Manual Focus also gives precise control over touch up focus, for fine creative control over beautiful images.
The NEX-F3 Compact System Camera and the SEL18200LE E18-200mm F3.5-6.3 telephoto zoom lens will be available in Australia from mid June 2012 and end of June respectively.

Canon 650D Media Release

New EOS 650D DSLR camera puts the power and creativity of high

quality stills and video at your fingertips.

Email us for a special VIP launch 

Multiple Canon EOS ‘firsts’ make the EOS 650D the most powerful
and accessible creative tool yet for budding photographers.

Key features:

• New DiG!C 5 image processor 
• New 18 megapixel CMOS sensor with fast 4 channel read-out 
• High speed continuous shooting up to 5 fps 
• Superior focusing performance with 9-point all cross-type array (f/2.8 centre) 
• Low noise with ISO speeds up to 12800 (expandable to 25600 in H mode) 
• Intuitive fingertip control with new Vari-angle Touch Screen LCD – EOS first 
• Enhanced movie shooting with Movie Servo AF – EOS first 
• Silent focussing when used with one of Canon’s new ‘Stepping Motor’ lenses – EOS first 

The new Canon 650D really packs a punch as Canon's new Flagship Entry-Level DSLR. For anyone looking to buy their first DSLR this is the choice. As you can see with all the stats that the camera boasts the same DiG!C 5 image processor found in the Canon 5D Mark III, shoots up to 5 photos every second, touch screen for more accurate focusing, and the new amazing Stepping Motor lenses that make movie shooting a breeze especially with the new Stereo Microphone.

The EOS 650D digital SLR camera will be available at the end of June in body only and three kit configurations:

• Single IS Lens Kit (including EF-S 18-55mm f/3.5-5.6 IS II lens)
• Twin IS Lens Kit (including EF-S 18-55mm f/3.5-5.6 IS II and EF-S 55-250mm f/4-5.6 IS II lenses)
• Super Kit (including EF-S 18-135mm f/3.5-5.6 IS STM lens)

The new EF 40mm f/2.8 STM lens and the new EF-S 18-135mm f/3.5-5.6 IS STM will also be available separately at the end of June.

Email us for a special VIP launch 

GoPro Hero HD Launches Dive Housing

GoPro has launched its new Dive Housing and it looks picture perfect.

I had the opportunity to see the unit at The Digital Show in Melbourne on Friday the 25th May. What the guys at GoPro are saying is true the results of the new Dive Housing really overcomes the issue people were having when using the GoPro Hero HD in underwater situations.

The Large flat glass lens allows maximum video and photo sharpness underwater in all resolutions. It doesn't allow the unit to go any deeper than the original housing, still at 60m or 197ft deep.


The Dive Housing is compatible with all HD Hero units and Gropro mounts and accessories.
In the Box:

• Waterproof Dive Housing
• Protecting Lens Cap
• Tether String
• Assorted Mounting Hardware

With the new Dive Housing the GoPro HD Hero;s reputation as the most versatile camera in the world is very solid.

Available for order, http://www.camerahouse.com.au/products/General-Accessories/Go-Pro-Dive-Housing.aspx

Introduction

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